I had to accept the fact that physical ads weren’t going to do it anymore.
- The thing with regular advertisements is that they are familiar and that is why I constantly relied on using them.
However, those ads only worked for so long, before I knew I would have to move on. I had heard of Google ads, but that was about all I knew about digital marketing. If I wanted to improve my heating and air conditioning business any further, I knew I would have to start with online marketing. So I stopped relying on newspaper ads and billboards and started looking towards the internet. But where to begin? There was so much knowledge the internet had to offer, I had no idea where to even start. Thankfully, there were actually specific businesses that are here to help people like myself. I ended up going with a marketing business that sounded good, and they helped me create my own Google ads, as well as learn how to attract more customers with my website. My website was pretty important, but it was missing a few things. One of the main things was SEO, and that is what I needed the most. I needed to know what keywords my customers were going to enter when looking for HVAC services, and the marketing company helped me with that. Really, I feel like they did most of the work, but either way, the results were great. My business is doing the best it has done in years.